Monitoring your brand across the internet is very important. The reason behind is that you will be able to track the performance of your marketing campaign, whether it is effective or not and you will be able to listen to your customers feedback that might help improve your business in general.
Brand tracking systems let you gather all mentions of your business all around the web and even social media. You can see who and what are talking about your business in real time, meaning you can also reply to these mentions as soon as you can.
You will also able to see influencers in your target industry and meet possible new clients in the long run. Using these tools can help you keep the good standing of your business reputation as you know that reputation management is not an easy task, so it is important that you see all the positive and negative discussions about your company so that you can properly defend your side and explain them your strengths, and listen to customer suggestions that you can develop and improve to cover those weak spots. These happened as customers nowadays are smart enough to compare every brand in the market by searching in Google.
Brand monitoring is also perfect for checking out what your competition is doing. You will be able to see what are their marketing strategies and how they engage with these social media and online discussions. These kinds of tools are available from different company and they are also priced differently ranging from $30 up to $500 per month depending on how many alerts you are trying to capture plus other features such as exporting functions, additional team members, and how comprehensive its data and analytics. Most of the brand tracking tools supports social media sites such as Twitter, Facebook, Google+, YouTube, Q&A sites, blogs, forums, news sites, and many more.