Live chat or Email – Which is The Best Support Channel?

The question whether live chat or email is the best customer support channel depends on various factors. Both are effective ways to handle customer inquiries, for instance a live chat not only boost the confidence of your visitors to purchase with you as they can see that little chat bubble in your website.

They are confident that they can easily contact you or one of your agents anytime they want to ask some clarifications with the product or service that you are selling. The faster you can answer to their queries, the more likely they will purchase from your company.

This is definitely a good way to boost sales as long as you have the resources such as people that will handle live chat, and those individuals with the proper knowledge about your product, and skill sets on handling customer concern the right way.

You don’t want to put a live chat attendee who is not well experienced or not properly trained. Once a customer doubts the answer you have given them, they will feel unease and will abandon the shopping cart and leave your website for sure. One of the most smart way to handle customer care for small business is by outsourcing customer support service to offshoring firm. But if the live chat agent is well trained and aware all the in and outs of your product, he or she will can handle any queries without hesitation.

Some live chat applications when the agent is not around or online, will ask for the visitor email address and name so that they can easily reach back to their question. This feature also falls under email support. Again, if you don’t have the resource, don’t offer live chat to your visitors. Rather stick to the classic email answering questions using a form on your website or simply placing your customer support email in the footer section of your blog. Most users who used this kind of channel is not in a rush and will be patiently waiting for replies from your support team on your most convenient time, but then again, a quick response might give you a higher chance of getting new sales.

Lead Generation Campaign for Your Business

Lead generation is a marketing strategy to capture the interest of a potential customer into whatever product or service you are offering online. Basically, you will be offering your visitors something that will be valuable for them in exchange of their contact details, and to be specific that is name and email. Others will also ask for your phone number, company name and website URL. Those email subscriptions will be compiled in a so-called email lists where a sales person can use to pitch sales relevant to what those email users opted to. Usually these are single opt in emails, but it can be also double opt in sign up where in a user should validate that he wants to subscribe and willing to receive email address from you. Double opt ins also tend to have high open rates and response rates compared to that single opt ins.

All successful signups that were captured using your lead generation landing page will be then redirected to a sales pipeline to determine who among the prospects are really interested on what you are offering. Most of the common lead capture ways are made out using forms.

You will something like these: subscribe to get your free eBook, subscribe to get beta access, or subscribe to our newsletter to get a short analysis of these product or service, some have online calculators where it will ask your requirements and try to compute based from their formula that you can’t see as it is written on the background and before you see the results you need to give your email address and name where they will forward the detailed calculated reports.  Other marketers have already tap on Facebook ads and set-up some lead generation campaigns in their target audience which can be captured by Mail Chimp as it can be integrated with ease.

Do You Really Need a Website Up and Running?


If you are doing online business, no doubt you need a fully functioning website. Having a website not only increases your business reach, but also you will be able to see new opportunities that will help to drive more sales to your business.

Starting a website require a domain name, this is your website name and you also need a web hosting account where you will place all your website files. These also affects the loading speed of your site and uptime so be sure to choose the best ones that is reliable 24/7.

Email marketing, telemarketing, social media promotions are just few of the internet marketing strategies you can use to get new prospects and potential clients online. These will require man power and other resources, but as long it is executed according to the plan. You will see some positive results and every investment is going to be worth it.

Most popular website used WordPress as their CMS platform. CMS stands for content management system and this is the app you can use to create and modify your digital content either in the form of videos, imagery, and articles.  The reason is it is very easy to set-up and the integrations of shopping cart, and other functionalities can be easily made because of the available plugins that you can download for free and there are also paid ones with unlocked features. Other CRM alternatives that you might want to check are Drupal, Wix, eXo Platform, Joomla, Zoho sites, Contentful, Buzzprout, etc. just to mention a few.

If you are planning to run an online store for digital goods, services or physical products, I advise to use wordpress and it will make things much easier compared to using other complicated CRMs that is not user friendly. Hope that helps.

Why Monitoring Your Brand Is So Important

Monitoring your brand across the internet is very important. The reason behind is that you will be able to track the performance of your marketing campaign, whether it is effective or not and you will be able to listen to your customers feedback that might help improve your business in general.

Brand tracking systems let you gather all mentions of your business all around the web and even social media. You can see who and what are talking about your business in real time, meaning you can also reply to these mentions as soon as you can.

You will also able to see influencers in your target industry and meet possible new clients in the long run. Using these tools can help you keep the good standing of your business reputation as you know that reputation management is not an easy task, so it is important that you see all the positive and negative discussions about your company so that you can properly defend your side and explain them your strengths, and listen to customer suggestions that you can develop and improve to cover those weak spots. These happened as customers nowadays are smart enough to compare every brand in the market by searching in Google.

Brand monitoring is also perfect for checking out what your competition is doing. You will be able to see what are their marketing strategies and how they engage with these social media and online discussions. These kinds of tools are available from different company and they are also priced differently ranging from $30 up to $500 per month depending on how many alerts you are trying to capture plus other features such as exporting functions, additional team members, and how comprehensive its data and analytics. Most of the brand tracking tools supports social media sites such as Twitter, Facebook, Google+, YouTube, Q&A sites, blogs, forums, news sites, and many more.

Why Every Business Needs a CRM System?

A CRM or most commonly known as Customer Relationship Management system is a valuable application for every business, specially for the sales department. A good CRM will be able to help you manage and organize your whole leads and contacts all in one place.

Without CRM, your brain can only remember at least 20 business contacts that you have and for sure out of that 20, you barely remember what important tasks or follow-ups you need to do for each one as you don’t have a proper tracking system to manage these.

That’s where CRM system shines. These systems are available for free although very few, majority of them are paid ones ranging from $20-$500 of monthly expenses, depending on your requirements you can find a good CRM that will be perfect for your business.

CRM basically integrates with your email platform such as Gmail, Outlook, and other IMAP email exchanges. Once synced, you will be able to track your contacts email history, and you will also be given the ability to add notes, add attachments, customize every contact profile, add their social media accounts, contact number, website URL, and company name.

There’s also this feature called lead pipeline, where you will be able to sort leads and track the progress from prospecting, qualification, discussion, proposal, and up to the review process. After that pipeline depending on your conversation, you can either mark a lead whether it is won or lost. Those won now became your contacts or clients.

Having a highly customizable CRM will be able to cater almost any kind of businesses, making it easier for you to communicate with your contacts. Building long lasting relationship is important in business and by using CRM to continuously update them really helps and of course they like that kind of treatment, as they will see how valuable they are to you as a business partner.